» HP
We made this film as part of the Troja campaign - new large format printers for designers and photographers. The idea was to create two characters - Berthold and Max, one a designer, the other a photographer - who shared a studio and a intense obsession with accuracy and detail. We would then attribute the HP advertising campagin to them, make a site for their studio, blogs, write abusive letters to Creative Review about the quality of their printing - the usual stuff. In the end they were deemed to controversial but we were asked to make the film that would appear at the end of the campaign as a sort of sign off.Other HP work can be seen here.