David J. Carr

BRAND & CX Strategy | Service Design | INSIGHT & Innovation


I am currently Director CX & Innovation at Publicis Sapient specialising in CP/CPG. 

Previously I was a Strategy Director for Digitas working in Brand, Innovation and Digital Transformation. My client work has varied from Digital Product Design for Formula 1, through Global Digital Strategies for FMCG giants to Customer Experience and Design Systems in the banking and financial sectors.

During this time I also worked in the Digital Innovation Group (DIG) on Service Design and ethnographic Research including supporting patients and oncologists undertaking Immuno-oncology treatments or exploring the intricacies of the US Health Insurance system and Pharmacoeconomics.

Before Digitas I was Planning Director and Head of UX at JWT London.

Even further back I occupied the roles of Digital Strategy Director, Head of Interactive and Digital CD at Chemistry (which became Publicis Chemistry, then became part of Digitas), and even further, further back I was Senior Art Director at Publicis and a designer, coder and 3D modeller for other companies.

I'd love to be able to share my work with you but some of it is still private, so for a biog, collection of more up-to-date work, thoughts and digital strategy whitepapers you can visit my Blog or Medium.

Alternatively you can find me around the web talking about anything from Marketing’s 3 Types of Value, Data and Empathy, and what is "the new oil", can brands do culture, or What are Creative Strategy Skills?.

You can also contact me via Twitter or LinkedIn for a link to my portfolio.